What aspects must the video present in order to be effective?

For a video to be effective, it is crucial that it encompasses effectiveness, originality, creativity, and impact.

Effectiveness refers to how well the video achieves its intended purpose or message, ensuring that the audience understands the content clearly. Originality is essential as it helps the video stand out, capturing the audience's attention in a saturated media landscape. Creativity contributes to the way information is presented, making it more engaging and memorable. Lastly, impact is critical because the ultimate goal of any effective video is to elicit a response from the audience, whether that means changing their perspectives, educating them, or prompting them to take action.

Other options, while they may touch on components of a successful video, do not encompass the holistic view required for true effectiveness. High production value can enhance a video's appeal, but it does not guarantee that the content is engaging or meaningful. Similarly, audience engagement is vital, but it should not be viewed in isolation; without originality and creativity, a video might engage viewers but fail to leave a lasting impression. Thus, the comprehensive approach captured in the correct answer is what makes it the best choice.