According to the presentation guidelines, what role do visual aids serve?

Visual aids serve a crucial role in enhancing the audience's understanding of the subject being presented. They are designed to complement and reinforce the spoken narrative rather than replace it, providing a clearer representation of the information. For instance, charts, graphs, images, and videos can illustrate complex data or concepts in a way that is more accessible and memorable than words alone.

When the audience can see visuals that correlate with the content being discussed, it aids in retention and can help clarify points that might be confusing if only verbalized. This engagement with different forms of information caters to various learning styles and keeps the audience attentive, ultimately leading to a more effective communication process. Visual aids, therefore, are essential tools in presentations, ensuring that the message is not just heard but also seen and understood.